Big Hero 6 fans, we at Springs Creative have heard you loud and clear!
First of all, thank you all for your feedback about our products. It is sometimes difficult to hear negative feedback but the message was clear and we intend to act upon your message.
Most importantly, Springs Creative does not condone sexism in any shape or form and does not design products to shine a negative light on females OR males. In fact, the majority of our licensed properties highlight strong female figures. We value the contributions of women greatly and are proud to say that over half of our corporate employees are indeed female. We are well represented by females in our leadership and executive positions. This issue is not something we take lightly and this is not how we operate our business as a good corporate citizen.
Our Licensing Manager is a highly professional, competent and strong woman and we stand behind her as we do all of our associates.
The good news for you is that we will be talking with our valued long term licensing partner Disney immediately about additional designs for Big Hero 6 that in fact incorporate all of the characters you know and love. We would never intentionally offend any segment of the population. We are a strong company with positive morals and values and we respect and see both genders equally.
Thank you for your support, time and attention. We sincerely believe you will be happy with the results coming your way soon.